North Tempe will soon transform into an iconic, global-caliber, mixed-use urban destination. Located adjacent to Tempe Town Lake and ASU’s Tempe campus—ranked the nation’s #1 most innovative school (U.S. News and World Report)—Novus Innovation Corridor is 330 acres of sports performance and entertainment, blue-chip and high-tech office space, smart city technologies and innovations, restaurants, hotels and nightlife, and new residential urban living—all served by an extensive, multi-modal transportation system. Novus Innovation Corridor is forward-focused and bursting with boundless potential.

Made accessible through an expanding multi-modal transportation network, Novus Innovation Corridor is a unique combination of livability and modern commerce that ensures flexible and sustainable future growth. Dynamic architecture lining Novus Innovation Corridor’ thoroughfares will help bring to life the vision of this one-of-a-kind urban environment.

Comprehensive transportation options increase ease of living in and around Novus Innovation Corridor and are essential to the success of the region. Whether traveling by light rail, bus, car, bike, skateboard or on foot, visitors and residents benefit from Novus Innovation Corridor’s commitment to ease of travel. Preparing for the advent of driverless cars and more is all considered in the planning. A transit plaza is designed to link both Novus Innovation Corridor and the ASU campus together with destinations throughout Metro Phoenix, including the nearby Sky Harbor International Airport.

At the heart of Novus Innovation Corridor flows G Street, one facet of the vibrant, innovation-focused community taking shape across the Novus Innovation Corridor landscape. The area’s pedestrian-oriented and bike-friendly shops, cafes, restaurants, and residences will animate neighborhoods and lend cultural significance to the region.

Accessible Connections

Located 1.5 miles from the nation's 5th busiest airport, and moments from Interstate 10, Novus Innovation Corridor is also only one mile from the full interchange of the Loop 202 and 101 freeways. The Valley's 20-mile-long light rail system and a highly developed arterial street system provide seamless, long term connectivity.


Walkability Score
6th highest score of any area in Metro Phoenix (Pre Phase I)


Transit Score
5 points higher than Downtown Phoenix and 20 points higher than Downtown Scottsdale


Bike Score
16 points higher than Downtown Phoenix


Bus Routes
around or through Novus Innovation Corridor boundaries


Light Rail Stops
within 2 miles of Novus Innovation Corridor’s boundaries, providing the 83,774 Phoenix residents who live within a half mile of the Light Rail easy access to the project


International Flights
more than 44,000,000 total passengers in 2015

330 acres located at the prime crossroads of the nation’s 6th largest metropolis.

The ASU Factor


Most Innovative School in the U.S.
2 years in a row— 2016 U.S. News & World Report

Top 10

Graduate employability
ASU is ranked in the top 10 in the nation for graduate employability.


in Fulbright faculty scholars
ASU is the nation's top producer of Fulbright faculty scholars and fifth in the nation for students in 2016, ahead of Columbia University and Princeton.


public university chosen by international students
2015–2016 Open Doors Report, International Education Exchange

ASU currently has business dealings with nearly 500 companies.

  • Partnership opportunities
  • Research collaboration opportunities
  • Internship opportunities
  • Tailored corporate curriculum

Bright Prospects




cars per day travel past the University Dr. & Rural Rd. intersection


of the total Metro Phoenix population can be reached within a 30-minute drive from Rural Rd. & University Dr.

Drive time
Total Population Total population with a
Bachelor's degree or higher


211,000 34%


1,172,800 34%


2,556,000 32%

Innovation Zone Meets Entertainment Zone

Sun Devil Athletics logo

Visitors to the Novus Innovation Corridor will encounter fresh thinking in the area's hospitality and nightlife experience. At their fingertips will reside some of the best names in culinary, entertainment and hotel excellence, all integrated along a network of pedestrian - and bike - friendly spaces.

State-of-the-art athletic training and exhibition facilities will attract world-class athletes and events to Novus Innovation Corridor. Already a hub for dozens of Olympic and professional athletes, this Innovation Zone provides space to thrive and push the boundaries of competitive sport, entertainment, art, and excellence.

Sun Devil Stadium
Men's football
(7 annual home games)

Wells Fargo Arena
Men's and women's basketball
(30 annual home games)

Women's Volleyball
(15 annual home games)

Whiteman Tennis Center
Men's and women's tennis
(25 annual home meets)

Phoenix Municipal Stadium
Men's baseball
(30 annual home games)

Alberta B. Farrington Softball Stadium
Women's softball
(30 annual home games)

ASU Karsten Golf Course
Men's and women's golf
(2 annual home invitationals)
(subject to relocation)

Sun Angel Stadium, Joe Shelleh Track
Men's and women's track & field
(9 annual home meets)

Mona Plummer Aquatic Center
Men's and women's swimming
(10 annual home meets)

Sun Devil Soccer Stadium
Women's soccer
(13 annual home games)

All numbers are approximate yearly home games based on review of 2015-2017 schedules.


restaurants within 1 mile
of University Dr. & Rural Rd.


rooms of planned hotel
within Novus Innovation Corridor boundaries


square feet of existing retail within
1 mile of University Dr. & Rural Rd.


square feet of planned retail
within Novus Innovation Corridor boundaries

America's 3rd Most Affordable Fun City
Bloomberg Businessweek

No. 13 Most Fun City in America
Wallet Hub

Most Walkable City in Arizona

Top 20 Communities for Biking
Bicycling Magazine

Smart Growth Award
Urban Land Institute Arizona


Annual ASU Athletic Events


ASU Athletic Facilities


Downtown Tempe Athletic Facilities


Annual Athletic Events (non-ASU)


Downtown Tempe Arts & Culture Facilities


Downtown Tempe Attractions


Annual Arts &
Culture Events

The Tempe office submarket continues to be one of the most popular submarkets in Metro Phoenix and currently boasts the lowest overall vacancy in the metro area at under 10 percent. Though it makes up only six percent of the total office stock in the Valley, the Tempe submarket comprised approximately 24 percent, or nearly 700,000 square feet of the total net absorption in 2015. The overall asking rent reached $27.86 in 2015, more than 18.6 percent higher than Phoenix.

Asking rent


than Phoenix